I pitched and led the creative development of a social-first sizzle promotional video designed to generate anticipation and engagement for the Enterprise Zone Podcast’s end-of-year interviews. I served as the project’s primary creative, overseeing the full production lifecycle — from concept development and pre-production through on-site direction, filming, editing, and final delivery.

The video features actor Mike Colter (best known for Marvel’s Luke Cage) and former NASA aerospace engineer and entrepreneur Aisha Bowe, who most recently flew aboard Blue Origin’s historic all-women crewed spaceflight alongside Katy Perry and Gayle King. The piece spotlights the Nasdaq recording set in New York City’s Times Square, capturing both the energy of the world’s epicenter of business and entertainment and the behind-the-scenes atmosphere of the show to offer audiences a new, immersive perspective on Enterprise Zone.

The shoot also incorporated a visiting STEM empowerment youth group, Tech Sassy Girls (Orlando, FL), documenting their experience sitting in on a conversation between Enterprise Zone host and Forbes Senior Writer Jabari Young and Aisha Bowe about the intersection of STEM, business, and innovation.

This project additionally launched a new exclusive video content series that I created for the Forbes BLK community platform. I developed the concept and format for the series, which enables Forbes BLK members to submit direct questions to featured guests and receive tailored advice from industry professionals. In support of the rollout, I also designed the graphic kit and produced visual assets featured in the Forbes BLK monthly newsletter.

Roles & Responsibilities:
Creative pitch & concept development · Field production & on-site filming · Directing & post-production editing · Series creation & content strategy · Visual identity and graphic kit design · Cross-platform promotional rollout