Teamed up with the digital communications coordinator to oversee @StudentLifeOSU's social media, I crafted compelling content and executed strategic campaigns. I produced impactful videos for Instagram Reels and Ohio State TikTok, resulting in significant growth in account reach, engagement, and impressions in the initial 90 days of joining the team. Capturing photos and videos at campus events, I enhanced our online presence. Additionally, I played a key role in tracking social performance analytics and supporting diverse administrative projects, showcasing adaptability and meaningful outcomes. 

I consistently adapted to the evolving social media landscape, creating engaging content that resonates with the Ohio State Buckeyes' experience. From highlighting "THE" to spelling out "O-H-I-O," I prioritize informing former, current, and prospective Buckeyes about the university's atmosphere, resources, and overall experience. Leveraging trending content, I aligned with our goals to foster engagement within our community.